Michael Kors Lunar New Year 2017

We worked with Michael Kors and their in-house design team to develop and design the brand's 2017 Lunar New Year digital campaign. The campaign includes a series of 9 hand made papercrafted feather filled photographs and a video, both featuring a Michael Kors capsule collection. The Michael Kors team used the feathers, having them directly translated and reproduced, to inform their flagship store's window displays throughout Asia and in London.


Creative Direction: Michael Kors
Art Direction: Nicole Licht & Michael Kors
Design, Papercraft, Styling: Nicole Licht
Stylist: Melissa Deckert
Photography: Brad Bridgers
Director (Video): Nicole Licht
Video Production: Rare Icons
Editing: Offsite Productions
Color Grading:
Honest Labor/Shawn King

Flagship Michael Kors window display—London & Shanghai