Etsy Holiday Campaign, 2013

Etsy sellers were encouraged to "break new ground"—both creatively and as business owners—during the holiday season for our 2013 seller-facing holiday campaign. We created campaign imagery to be communicated across multiple deliverables including online educational materials, Scout Book notebooks, a letterpress and gold foil 2014 calendar, thank you cards, and a large scale mural for Etsy's pavillion at the Javitz Center. 

Credits

Creative Direction: Randy J. Hunt
Art Direction: Jeremy Perez-Cruz
Design: Nicole Licht & Melissa Deckert
Prop Styling: Nicole Licht & Melissa Deckert
Copy: Wynne Renz
Photography: Aaron Cameron Muntz
Vinyl Letterforms: Big Secret Lasercutting