Etsy Valentine's Day Campaign
Prop design and styling for Etsy's 2014 Valentine's Day Campaign. Each scene was inspired by the tools used to make each Etsy product, enhanced by a unique line referencing the process. The overarching message "Say I love you with Etsy," was threaded through subway ads in Canada, online and social media assets, and a promotional video.Credits
Creative Direction: Julia HoffmannArt Direction: Daniel Dittmar
Project Management: Eva Green
Copy: Paul Caiozzo & Nathan Frank
Styling: Melissa Deckert & Nicole Licht
Paper Props: Melissa Deckert & Nicole Licht
Photography: Henry Hargreaves
![](https://freight.cargo.site/t/original/i/f9ec1be4ca7227c9855088e0d718c38a2166dfa5b2ca1f90542f7c4aeb411a3b/MelissaDeckert_ValentinesDay__6211.jpg)
![](https://freight.cargo.site/t/original/i/2a74abc21f6b857f58c8a87eeed26676f84ef8a9af9e4af223641c0cd491ad24/MelissaDeckert_ValentinesDay__6143.jpg)
![](https://freight.cargo.site/t/original/i/fa1e04ac52bf76b6cdf704bbc954f17b229d2eb80156c194896fb0e2bb905ce4/MelissaDeckert_ValentinesDay_6247.jpg)
![](https://freight.cargo.site/t/original/i/f386d712910ebb5dd6879b4c880a405aefd287d78d33714afa5a7f1b4af777d0/MelissaDeckert_ValentinesDay_6313.jpg)
![](https://freight.cargo.site/t/original/i/8ce2190c680b17f17cb134f7c828815e04da3b79c5d87dd434db039083e81168/MelissaDeckert_ValentinesDay_6379.jpg)
![](https://freight.cargo.site/t/original/i/bf406e1ee73c2cf0df0d04c93e94832aec026cd4ff5eec4cc27a082ad0a3e21e/MelissaDeckert_ValentinesDay_6398.jpg)
![](https://freight.cargo.site/t/original/i/b13a4ac2ac9641052d2d18b4def0975d986467df014f24b1ac692e8055ae0d53/MelissaDeckert_ValentinesDay_Context.jpg)
![](https://freight.cargo.site/t/original/i/1a8093a4700e16c2e51f5688dc99333a03f80fd9dfcc1c6033b42a83d1890869/MelissaDeckert_ValentinesDay_Process.jpg)
![](https://freight.cargo.site/t/original/i/dbeed7a26cddc1da1603f94d25e8a2a6e1ecfb16b4830ce5a794caff62de3f8c/MelissaDeckert_ValentinesDay_Process2.jpg)