Etsy Holiday Campaign, 2013
Etsy sellers were encouraged to "break new ground"—both creatively and as business owners—during the holiday season for our 2013 seller-facing holiday campaign. We created campaign imagery to be communicated across multiple deliverables including online educational materials, Scout Book notebooks, a letterpress and gold foil 2014 calendar, thank you cards, and a large scale mural for Etsy's pavillion at the Javitz Center. Credits
Creative Direction: Randy J. HuntArt Direction: Jeremy Perez-Cruz
Design: Nicole Licht & Melissa Deckert
Prop Styling: Nicole Licht & Melissa Deckert
Copy: Wynne Renz
Photography: Aaron Cameron Muntz
Vinyl Letterforms: Big Secret Lasercutting
![](https://freight.cargo.site/t/original/i/eddbe984d4e6d97d7a4db515d2ad7ec9f6c9ecf01bf3b8233f81d23bba73974a/MelissaDeckert_Holiday_HeroBurstForth_1000px.jpg)
![](https://freight.cargo.site/t/original/i/2467a0d45e07c3914bc90d4d1a2affbed524205c71f71a61d8047689250eabc5/MelissaDeckert_Holiday_HeroBreakNewGround_1000px.jpg)
![](https://freight.cargo.site/t/original/i/3c372e8da868aa797a517761c7a529924e84b496f2c9c0925207c32d9d1bb076/MelissaDeckert_Holiday_HeroTakeRootLight_1000px.jpg)
![](https://freight.cargo.site/t/original/i/be74e520e1cc30a1c787506cfd680e1164bcb4c8a35fefc544e8f2b42506b7b4/MelissaDeckert_Holiday_BurstForth_Postcard_2000px.jpg)
![](https://freight.cargo.site/t/original/i/48c3c531b40f8c8849ad2c8ee80a71548124de3edfc9c18a2f4dec190dbb093b/MelissaDeckert_Holiday_BurstForth_Scoutbook_2000px.jpg)
![](https://freight.cargo.site/t/original/i/7a1d871a5ad8d008120049d2b72158d5844f92fcc76d4d9a65e355f17576de70/MelissaDeckert_Holiday_BurstForth_Calendar_2000px.jpg)
![](https://freight.cargo.site/t/original/i/e90fca1f859aff96e3252931bf4aa6c2fb16d24d4bd88d0649a431f96fb38351/etsy-holiday-2013-tabletent.jpg)
![](https://freight.cargo.site/t/original/i/771fe859b2afc55631e8029296e63f6cd936d64b5613362243b9bc703eec08aa/MelissaDeckert_Holiday_BurstForth_ThankYou.jpg)
![](https://freight.cargo.site/t/original/i/1222b2f3dca5330ce88b0ae8ee482c2f34c550f5b8022af0f92a5cad931c0e62/etsy-holiday-2013-gifttags.jpg)
![](https://freight.cargo.site/t/original/i/daa1b0acd534580175c8afd5a5dad4b7a5b1612de8d43448ac712fd89c9c6457/etsy-holiday-2013-wrapping-paper.jpg)
![](https://freight.cargo.site/t/original/i/86eb108cf57f0ce0ba89aae475e55bfba95474164f9b41905141d9356b4996ec/_MG_7675.jpg)
Process
![](https://freight.cargo.site/t/original/i/8a9ff812926d5402ed4a74ec96f64cd86ff2d8f46836c96894bd0dc67f81e7e2/MelissaDeckert_Holiday_Process1.jpg)
![](https://freight.cargo.site/t/original/i/dfc3ef4169f1798c69a126b87668e095e717069fc29c5dbbe950db12fa2d7ce0/MelissaDeckert_Holiday_Process4.jpg)
![](https://freight.cargo.site/t/original/i/e0f1dd9428d87563aa4eae85a6ee9b45d6dc1e30bfee20f688f13cd8bba37e2c/MelissaDeckert_Holiday_Process5.jpg)
![](https://freight.cargo.site/t/original/i/73505683521a6da2a4707c9c0cf76c748701fd9e815602c8ebc61d502d7e1cd4/MelissaDeckert_Holiday_Process2.jpg)